Event Flier

Here is the project in Word, that I designed it in.

Process: I wanted to do something for Christmas and immediately thought of Festival of Trees. My audience is families who celebrate Christmas or just enjoy holiday events and want to help toward a good cause. I wanted a picture of a tree to go along with the theme and thought it should resemble some Christmas colors to help people immediately know what kind of an event it was when they saw the flier. I created a box at the top and added a nice white contrast for the text to make it stand out. I added more boxes for text along the left side along the tree to keep the boxes aligned with the top ornament picture and the tree. I made the title two different fonts and two different colors to add contrast. I used a complimentary color scheme.

Critique: I posted my flier on Facebook and received some great feedback. Most of the critiques were about the color of my tree. I originally had it blue. I did that because according the choices of color schemes if I wanted to do red and green I couldn’t have a third color since red and green are complimentary. So I decided to have the tree blue and have a triadic color scheme, blue, yellow and red. Most people didn’t like the blue tree. It didn’t tie into anything else on the flier. I followed their suggestions and made the tree green even though technically it isn’t one of the color schemes. I like the tree green and think it looks like it fits in better than the blue tree.

Links to Image: http://www.freestockphotos.biz/stockphoto/15127

Font Name/Category: Title-Charter Black/Slab Serif & Avenir Light/San Serif     Body Copy: Avenir Light/San Serif